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Connie did plenty of analysis and all the things many experts advised her to do: research her market, goal her market, and match her message to her market. Nevertheless, all of her work was externally based mostly. So I requested her in the future, “Connie, what kind of consumer do you want to appeal to?” She started naming the titles of the people she wished to work with. I asked her to inform me about her favorite purchasers. I requested her to share the attributes or these likeability factors of all of these shoppers she liked to work with.